What do you do after a customer completes a purchase, or orders a service from your company? How about where they sign up for a newsletter or a recurring subscription?
It can be generally stated that a good marketer would tell you to take some sort of action. Be it an email, phone call, survey, thank you note, etc. The actions are directly dependent on the users’ action, and their position in the buyers’ journey.
Any campaign is going to have a sequence of events. Typically, it goes by identifying a client need, finding a solution, executing it, and then measuring results. Any well-run agency knows the ins and outs of executing a well-performing campaign. However, Murphy’s Law has a way of cropping up in even the well-run businesses. So, it is always best to be prepared.
In the digital advertising realm, there are many items that contribute to a well-performing campaign. At any second, something can very quickly alter one of those items. Be it a client changing their budget, a server crashing and time is lost, or even a miscommunication between client and agency, Murphy’s Law will always strike when you least expect it to.
One way to prepare yourself for the inevitable is to understand all the components to a well-performing digital advertising campaign. By fully understanding each component, you can adjust quickly and efficiently when even the tiniest thing pops up. So what are the components?
Explore more! Read the full blog here.
Advertising’s Version of the Least Common Denominator
We all remember crunching fractions in high school algebra class. If you’re a professional marketer you were likely hiding under a desk waiting for English or Art class to begin. There is one common algebra concept that we can all apply to advertising – the least common denominator (LCD). Advertisers are always looking for ways to tie metrics to their ad campaign. Before we can build in metrics, we have to set goals. And goals often break down into a couple of least common denominators. These two very broad categories are: brand awareness & lead generation. These two categories can work together, but can also butt heads. It is important to know the difference between these two advertising approaches, how they work together, and how to utilize both in a proper brand marketing strategy.
Read The Full Blog Here...
Why Must Your Website Be Secure?
If you own a business, you are likely to have a website for your business. As a business owner, you know that your website has to be purposeful. That purpose may be transactional, informational or navigational. Regardless of the website purpose, the one factor that every business owner must ask themselves is, “Is my website safe?”.
Is My Website Safe?
The easiest way to find this out is to ask your web developer or domain host if the website has an SSL certificate. This certificate will add a secure encrypted link between the web server and browser. This makes sure that all data processed between the two remains private. You would easily be able to tell if your website has an SSL, if you see https:// in front of your URL rather than http://.
Read Full Blog Post Here...
If your company hasn’t already adapted to the mobile landscape, it is more important than ever to make that transition now. Why? Well, let us look at a summary of some of the most significant mobile search algorithm updates of 2016. These updates and recommendations should be in the conversation when you evaluate your digital advertising strategies for mobile in the coming year.
See the complete blog post here.