Any campaign is going to have a sequence of events. Typically, it goes by identifying a client need, finding a solution, executing it, and then measuring results. Any well-run agency knows the ins and outs of executing a well-performing campaign. However, Murphy’s Law has a way of cropping up in even the well-run businesses. So, it is always best to be prepared.
In the digital advertising realm, there are many items that contribute to a well-performing campaign. At any second, something can very quickly alter one of those items. Be it a client changing their budget, a server crashing and time is lost, or even a miscommunication between client and agency, Murphy’s Law will always strike when you least expect it to.
One way to prepare yourself for the inevitable is to understand all the components to a well-performing digital advertising campaign. By fully understanding each component, you can adjust quickly and efficiently when even the tiniest thing pops up. So what are the components?
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